Planning Possibilities.
Creating Global Impact.
The world’s first global event management consultancy for governments, corporations, and sponsors. Events today are more than productions they are economic engines, cultural signals, and global statements. We advise the world’s most ambitious organizations on what to build, where to build it, and how to make it succeed.
Our Vision
To redefine how events are planned, executed, and monetized globally with innovation and measurable impact.
Our Mission
Helping decision-makers make informed, strategic, and innovative event decisions anywhere in the world.
About Us
Waghray Brothers Consultancy is a global event consulting firm advising brands, sponsors, and governments on the strategic, financial, and market realities of live experiences across the world. We specialize in the earliest and most critical stages of an event’s lifecycle, including feasibility, positioning, market entry, and commercial strategy. This allows our clients to make confident, high-impact decisions in an increasingly competitive global events economy. From multinational brands and rights-holders to tourism boards and public institutions, our work shapes how major events are conceived, funded, and scaled across international markets.
Our Advisory
Strategic advisory supporting the full lifecycle of event management’s ecosystem.
Global Event Feasibility Studies
Analysis of event viability within specific markets, including audience demand, revenue potential, sponsorship appetite, regulatory conditions, cost structures, and long-term sustainability. These studies provide a clear investment and go-to-market framework before significant capital or commitments are made.
Corporate and Government Event Advisory
Strategic planning and advisory for corporations, tourism boards, and public institutions developing high-profile events. This includes portfolio planning, budget frameworks, risk assessment, and operational strategy for summits, launches, and large-scale public experiences.
Market Entry Strategy
Advisory for launching and scaling event properties in new regions, covering cultural positioning, legal and regulatory requirements, local partnerships, and operating models to ensure successful entry into unfamiliar markets.
Global Benchmarking and Innovation
Ongoing analysis of global best practices, emerging event formats, audience behavior, and technology-driven experiences to inform strategic decision-making and keep event portfolios competitive worldwide.
Sponsorship and Partnership Strategy
Design and structuring of sponsorship ecosystems that deliver measurable returns for brands and sustainable revenue for event owners. This includes partner identification, valuation modeling, rights packaging, and commercial frameworks aligned to both sponsor objectives and event growth.
Global Network & Partnerships
We operate through an international ecosystem of market experts, industry specialists, and strategic partners across key regions. Our network provides on-the-ground intelligence on cultural dynamics, regulatory frameworks, commercial practices, and operational realities, allowing global strategies to translate into local success.
Our partnerships span:
Local market and government advisors
Sponsorship and media networks
Technology and experience platforms
Production and operational specialists
Premium and luxury service providers
Across Markets. Across Continents.
Across the world’s most influential event markets, including the Americas, Europe, the Middle East and Africa, and the Asia-Pacific region, our global footprint allows us to advise on events that span multiple cultures, regulatory environments, and commercial ecosystems, ensuring strategies are grounded in international perspective and local market realities.
The worlds first global strategic consultancy for event management serving government corporations and sponsors.
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